The Oli Leigh Trust

The Oli Leigh Trust (TOLT) is a charity driven by a passionate group of family and friends, dedicated to making a difference and saving young lives.  With a new brand strategy in place by strategy partner Kate Wilson, we were tasked with creating it a brand identity that was more modern and professional, but still felt nurturing and enpathetic.

 

We created a visual world that still connected to the local supporters, but also could connect with larger potential partnerships and sponsors.  Our identity is warm, welcoming and encompassing - the Trust exists to hold the young person in need, and provide comfort and support when it’s needed.  We wanted to give the idea of support and safety, but all within in a professional delivery.  Our new brand was applied to various merchandise items and we also created a brand new website that was easy to navigate and focussed on the impact of the charity - and encouraging donations.