Rustan's Sub-brands

Following a review of the Rustan's brand landscape and reshaping their brand guidelines, we were tasked with reviewing and re-branding the full suite of sub brands that sit within the department store. 

 

From Menswear to the Home department, we reviewed all naming and identities for each area and created more modern and elegant aesthetic for each, alongside application direction and packaging.  This was then suited into the overarching Rustan's guidelines.