Rustan's Campaigns
Campaign creation and application
We have had the pleasure of working with Rustan’s for a number of years now, across a broad spectrum of projects and campaigns.
Marking 70 years as the leading luxury retail destination in the Philippines, we created a year long creative strategy to work across all marketing activity that worked across all online channels, and throughout the store in displays, events and activations.
We kicked off with our 'Extraordinary' campaign that celebrated 70 years or extraordinary stories around the department store that is still family run to this day. Subsequent campaigns and creative executions then ranged from Valentine’s to Summer sale, and for Christmas we created a 360 concept "Light up this Christmas, with Rustan’s” which takes inspiration from local traditions but with a global look and feel.
All executions covered multiple touch points and application elements, from window takeovers to online to POS.