Primark Milan

As one of the ‘Holy Trinity’ of Primark flagship sites, we worked with Primark on their Milan store, situated on the busy shopping street Via Torino.  Spread across 4 floors and on a corner plot with key sightlines directly from the Duomo Square, the focus was very much on taking this corner of the store and making it the key focal point.

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Helping to set the overarching ‘Big Idea’ for the store, alongside instore signage & wayfinding, and graphic communications, we took inspiration from the design centric hub and  key architectural influences of the city, using the beautiful arch forms and soft lines and bringing them into the graphic and architectural elements throughout.

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In collaboration with interiors studio Cardy Papa.

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