Primark Madrid

Store concept.

With over five years working on an array of Primark store concepts while at HMKM, we then had the pleasure of creating the concept for the new Flagship Madrid store.

Occupying a highly unique retail space in the former Cine Salamanca movie theatre, the store concept approach focussed on referencing key elements of the original theatre architectural structure. Beautiful graphic application runs throughout the store and nods to the cinematic heritage of the building.