With sustainability increasingly important and agenda topping, our Client came to us wanting to launch a new and exciting second hand pop up clothing offering that would appeal to an audience who collectively want to help the planet but appreciate fashion at good value. Pushing the boundary of what a second hand clothing offering can be, we wanted to create an identity and name that reflected a new way of thinking about fashion, 

as something that can be sustainable and still

exciting and fashionable, a new fashion movement.