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With sustainability increasingly important and agenda topping, our Client came to us wanting to launch a new and exciting second hand pop up clothing offering that would appeal to an audience who collectively want to help the planet but appreciate fashion at good value. Pushing the boundary of what a second hand clothing offering can be, we wanted to create an identity and name that reflected a new way of thinking about fashion, 

as something that can be sustainable and still

exciting and fashionable, a new fashion movement.

The creation of ‘We Are.’ as a brand name and design offers a unique and multifaceted opportunity for the brand to be flexible and cameleonesque across its application, while also being bold, confident and calling on the community to join the new fashion revolution. 


Bronze- Best Strategy or Creative Development of a New Brand

Bronze- Best Visual identity from the Retail Sector

Highly commended- Best Naming Strategy

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