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Challenger brand Peppy came to us during a very exciting period of growth and rapid expansion, that saw them launching a new Men’s Health offer into the market. Their main challenge was that people don’t want to talk about men’s health, so how should they launch a product that spoke to employers and employees and would encourage them to sign up?
We created a campaign that tackled this head on, and was honest and engaging in order to take away that stigma and make people stop and think. Our cheeky take on serious subject matter helped break down those barriers to open conversation, and broached what is often perceived as embarrassing subjects with encouragement and openness.
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